You can study PR. You can work at it, as I did, for just shy of 40 years. And after all that…

I’ve finally figured out what public relations actually is.

It’s tapping into 125 trillion tiny things in the brains of human beings, the trillions of synapses that play a significant role in how people take in, and process, and react to what’s going on all around them.

It’s figuring out, somehow, how to deal with conceptions and preconceptions, and misconceptions.

And it’s getting what you’d like folks to be thinking about to stick around, some, in their synapses.

In this article, in the Pagosa Daily Post, there’s more about synapses, and such.

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Harvey Radin…

Image tweaker, guest articles and commentary writer… @hmpresently